NEW YORK and Hollywood, Fla.–Oct. 29, 2009–Special venue attractions powerhouse, SimEx-Iwerks Entertainment, and creative studio, Super 78, have partnered with Nickelodeon--the number-one entertainment brand for kids to produce a unique new attraction—“Dora and Diego’s 4-D Adventure”--based on the network’s hit animated preschool series Dora The Explorer and Go, Diego Go!. Featuring beloved characters Dora, Diego, Boots and more, “Dora and Diego’s 4-D Adventure” will encompass a nine-minute 4-D movie experience and a four-minute 3-D motion simulation ride. The attraction will be available to theme parks, museums and other family destinations around the world in early 2010.
“Nickelodeon’s Dora and Diego are perfect additions for this type of attraction because of their huge appeal to families around the world,” said Mike Frueh, Senior Vice President of SimEx-Iwerks Entertainment.
“We are thrilled to collaborate with Nickelodeon to produce a media experience that brings a beloved brand like Dora to families everywhere,” said Super 78 principal, Dina Benadon.
“The integration of 3-D technology and the dazzling in-theater effects will engage Dora and Diego fans on a whole new level,” said Gerald Raines, Nickelodeon Recreation. “This new experience builds on the interactivity families have come to love from these shows.”
In the nine-minute film, directed by Brent Young of Super 78, guests will join Dora and Diego and their rainforest friends as they try to stop Swiper’s latest invention--the Robot Butterfly--from swiping the homes of the animals in the rainforest. The 3-D motion simulation ride will add an extra dimension with theatrical lighting, scent, wind, water and other in-theater effects to deliver the ultimate 4-D experience. Venues can feature both the film and the 3-D motion simulation ride, or just host the film.
Dora the Explorer--the number-one preschool program on all of television in the U.S. (source: NMR: 6/29/09-9/27/09)--is designed to actively engage its audience in an interactive quest using a variety of learning techniques. Created by Chris Gifford, Valerie Walsh Valdes and Eric Weiner, Dora the Explorer is syndicated to TV broadcasters in 135 markets and translated in 24 languages, with consumer products in 30 territories. The series has been honored with a Peabody Award (2003), three Imagen Awards (2001-2003); a Gracie Allen Award (2004-2005) and an Alma Award (2002).
About Super 78
Super 78 Studios is a group of artists and technicians who have consistently delivered entertaining and educational stories across all platforms. For over 12 years, the award winning creative and production company continues to help extend well-known brands and intellectual properties into special venues and the experiential market. Now, with offices in Hollywood and Beijing, and armed with original content, Super 78 is expanding into creating, producing and owning live action and animated content. www.super78.com
Super 78 Studios is a group of artists and technicians who have consistently delivered entertaining and educational stories across all platforms. For over 12 years, the award winning creative and production company continues to help extend well-known brands and intellectual properties into special venues and the experiential market. Now, with offices in Hollywood and Beijing, and armed with original content, Super 78 is expanding into creating, producing and owning live action and animated content. www.super78.com
About SimEx-Iwerks Entertainment
SimEx-Iwerks is the leading innovator of 3-D and 4-D Attractions and serves over 150 successful family-friendly attractions in 30 countries. SimEx-Iwerks distributes a wide variety of high impact 3-D/4-D films and is respected for its worldwide service. www.simex-iwerks.com
About Nickelodeon
Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).
Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).
